Give The Fans What They Want
- June 21st, 2010
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That’s just what LOFT, an Ann Taylor brand, did this past week. After posting pictures of models wearing its new line of cargo pants, its Facebook page was full of compliments about the look of the pants, but just as many concerns that the pants wouldn’t like like that on them, the fans.
Loft decided to prove that they would look just great on women of all sizes, by doing things a bit differently the next day. Loft went to its own staff and chose several women, ranging from size two to twelve and 5’3” to 5’10” in height to model the same pants and posted the pictures on its facebook. Not only did this help them to illustrate that these particular pants can look great on all kinds of women, it also showed their fans that they are paying attention and deeply value their opinions.
More here.
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